The goal is to create a usable, efficient, enjoyable, and useful experience for all users. We focus on how the user experiences and interacts with your product. We do this through research, for example, surveys can be used in realtime to show how users interact with a product. We look at how comfortable the user feels with the product, how easy or hard the product is for the user to use, and how enjoyable the product is to use for the user. This gives us the ability to understand how the users feels about your product. Its all about how the user feels, they are the one buying or using your services or product.
In user interface design (UI), the focus is on the users visual experience with your product. The visual experience needs to be aesthetically pleasing, functional, reliable and enjoyable to use. UI design works with interface elements, such as input controls, interactive buttons, and dropdown lists, Navigational Components, such as, search field, icons, and Informational Components, such as notifications, tool tips and much more. In UI and UX design its important to know and understand your user.